Apple brings Spatial Audio to your automotive (if it is a new Mercedes)

Apple has introduced the primary non-Apple units to assist Spatial Audio with Dolby Atmos when listening to Apple Music–and it’s Mercedes-Benz automobiles. More particularly, it’s these automobiles with the MBUX infotainment system in Mercedes-Maybach fashions, the EQS and EQS SUV, in addition to the EQE and the S-Class. In different phrases, sure Mercedes luxurious automobiles produced throughout the final two years or so.

That’s actually all there may be to this announcement: If you’ve one of many supported automobiles and subscribe to Apple Music, you may take heed to your favourite songs in Spatial Audio. It may require a software program replace to your MBUX system.

But no press launch from both Apple or a luxurious auto firm can be full with out some glorious hyperbole, so a joint launch from each is filled with flowery language about how groundbreaking that is. Apple’s VP of Apple Music and Beats, Oliver Schusser, is quoted as saying, “Spatial Audio is revolutionizing the way in which artists create and followers take heed to music, and it’s an expertise that’s unimaginable to clarify in phrases; you must hear it for your self to understand it.” The launch claims this replace equips these automobiles “with studio-quality sound higher than in any live performance corridor, and giving drivers a completely immersive listening expertise with unparalleled, multidimensional sound and readability.”

Hilariously over-the-top hyperbole apart, this is a crucial step for Apple, because it takes the corporate’s Spatial Audio expertise to non-Apple (or Beats) units for the primary time. And there may be nothing within the launch to counsel that this deal is unique, so we wouldn’t be shocked to see different auto makers introduced in due time.

Oh, and should you’re one of many fortunate ones to get it, take a look at Apple’s new “Driving in Spatial Audio” playlist, embedded under.