Apple Music turning into the sponsor of Super Bowl halftime exhibits, changing Pepsi

Pepsi Super Bowl LVI Halftime Show
50 Cent performs through the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California.

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New York — Apple Music would be the new sponsor of the Super Bowl halftime present, the NFL introduced early Friday morning.

The multi-year sponsorship will start with this season’s Super Bowl on Feb. 12 in Glendale, Arizona.

Apple Music replaces Pepsi, which sponsored the present for the previous 10 years.

Terms weren’t introduced, however analysts had anticipated the league to get at the least $50 million per 12 months for the rights.

“We are proud to welcome Apple Music to the NFL household as our new companion for the long-lasting Super Bowl Halftime Show,” Nana-Yaw Asamoah, the NFL’s senior vp of companion technique, stated in an announcement. “We could not consider a extra acceptable companion for the world’s most-watched musical efficiency than Apple Music, a service that entertains, conjures up, and motivates tens of millions of individuals around the globe via the intersection of music and expertise.”

Apple’s vp of Apple Music and Beats, Oliver Schusser, stated in a ready assertion that, “Music and sports activities maintain a particular place in our hearts, so we’re very excited Apple Music can be a part of music and soccer’s largest stage. We’re wanting ahead to much more epic performances subsequent 12 months and past with the Apple Music Super Bowl Halftime Show.”

Apple can also be negotiating with the NFL for the rights to the “NFL Sunday Ticket” package deal of Sunday video games that do not air in a viewer’s dwelling market. Amazon, Google and the Walt Disney Co. are additionally competing for the package deal, which has been on DirecTV since 1994.

Over 120 million viewers watched final February’s halftime present, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

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