Barney is making a comeback – with a brand new look
Barney – the loveable kids’s purple dinosaur – has a brand new look as a part of Mattel’s relaunch of the franchise.
Mattel introduced the corporate will restart the franchise to a brand new technology with a brand new animated sequence, which can debut globally in 2024. The sequence will characteristic Barney and associates with adventures “centered on love, neighborhood and encouragement,” Mattel stated in a information launch.
Barney can have a digital makeover – and it will be featured throughout tv, movie, YouTube and a spread of children’ merchandise, comparable to toys and clothes.
Josh Silverman, Mattel’s chief franchise officer and world head of client merchandise, stated in an announcement that “Barney’s message of affection and kindness has stood the check of time.”
“We will faucet into the nostalgia of the generations who grew up with Barney, now mother and father themselves, and introduce the long-lasting purple dinosaur to a brand new technology of children and households around the globe throughout content material, merchandise, and experiences,” Silverman stated.
Barney was first launched in “Barney & Friends” when it first aired on PBS in 1992. The sequence stayed on the air till 2010, remaining a necessary a part of many households and utilizing songs and dances to deliver instructional messages to children.
“Nope” actor Daniel Kaluuya and Mattel introduced in 2019 they have been set to supply a live-action movie of Barney. CBS News reached out to Mattel for an replace on the movie, however didn’t instantly hear again.
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