Ben Affleck and Jennifer Lopez’s Dunkin’ advert makes Super Bowl debut

A Dunkin’ Super Bowl business may not have occurred with out one of many eponymous chain’s movie star followers: Bostonian and actor Ben Affleck, who directed and starred on this 12 months’s “Dunkin’ ‘Drive-Thru’ Starring Ben.”

The chain — who is outwardly on a primary title foundation with Affleck — enlisted the star’s assist in making their first-ever Super Bowl advert after seeing viral footage of him working the drive-thru at a Dunkin’ in Medford, Massachusetts. 

“We thought, who higher to symbolize [our menu] than the last word Dunkin’ runner, Ben Affleck?” stated Dunkin’ chief advertising and marketing officer, Jill McVicar Nelson, in an interview with the Wall Street Journal.

The advert featured Affleck working the drive-thru window, taking orders and selfies with paying clients. At the top of the business, Affleck’s spouse, singer Jennifer Lopez, pays him a go to.  

“Is this what you do once you say you are going to work all day?” she asks incredulously, earlier than reminding her husband to seize her a glazed donut on his manner out.   

Fans instantly took to social media, the place earlier footage of Affleck with Dunkin’ espresso has gone viral.

“All was main Ben Affleck to this second, his future had come true,” wrote one consumer.

“As somebody who has an album named ‘runs on dunkin’ full of pictures of Ben Affleck and his iced [Dunkin’], I wanted that business,” wrote one other.

Dunkin’ initially pitched an concept that concerned Affleck paying a go to to the company boardroom, however he instructed an unscripted piece as an alternative. Artists Equity, Affleck’s manufacturing firm, filmed each. 

Leading as much as the business’s debut, the corporate teased it each on Twitter, and in shops. On Sunday morning, the corporate tweeted: “felt cute, might need Ben Affleck in our business later.”

“The manner sneaker heads really feel about unique shoe drops is how I really feel in regards to the Ben Affleck Dunkin drop,” wrote one consumer, after an indication on one of many digital menus learn, “Something’s Ben Brewing,” with the date of the Super Bowl beneath.

While some have been excited to see a well-known face selling Dunkin’s breakfast worth menu, some have been much less happy. While Affleck’s heavy Boston accent didn’t really feel to disappoint, his customer support might need.

“It’s Boston, in spite of everything, so we had some moderately coarse and agitated individuals who have been keen to voice their displeasure in a colourful manner, and I’m nonetheless lobbying to incorporate probably the most attention-grabbing of these in among the edgiest social spots,” Affleck informed the WSJ. 

Dunkin’ stated some scenes that didn’t make the ultimate minimize can be promoted on the corporate’s social media channels as an alternative.

A Dunkin’ spokesperson stated that the chain will even be airing the scripted advert within the coming weeks.