Emmy scores slide to a different report low after their 2021 rebound
This yr’s present averaged 5.9 million viewers, down from 7.4 million final yr, and roughly a half-million wanting the earlier low recorded in 2020, a digital ceremony mounted in the course of the pre-vaccine stage of the coronavirus pandemic.
Just a few caveats apply, together with the truth that the Emmys — which rotate among the many 4 main broadcast networks — shifted to Monday evening from Sunday, as they do every time the present is carried by NBC due to the battle with “Sunday Night Football.”
Emmy scores normally take a success throughout these NBC years, and the competitors included a extremely aggressive NFL recreation between the Denver Broncos and the Seattle Seahawks that averaged greater than 10 million viewers.
Still, to underscore how steadily and steeply viewing of the award ceremonies has fallen, the Emmys averaged 10.2 million viewers the final time that NBC broadcast them in 2018.
All the key award reveals took a steep hit in 2020, however most exhibited some scores rebound. The Oscars, for instance, grew by greater than 50% in March after plummeting to a report low the earlier yr.
As has turn into frequent, the Emmys have been largely awarded to streaming and premium TV packages that typically appeal to smaller audiences than the most well-liked broadcast reveals, even with the decline in viewership of linear TV. That dynamic is perceived as a contributing issue within the regular scores erosion, decreasing the rooting curiosity of viewers whose consideration is scattered amongst an abundance of choices.
HBO’s “Succession” and “The White Lotus” nabbed two of the highest prizes, with the third going to Apple TV+’s comedy “Ted Lasso” for the second consecutive yr. (HBO and CNN are each owned by Warner Bros. Discovery.)
This yr’s Emmys featured comparatively little dialogue of politics, which is continuously cited as turning off some viewers.
Critics have been typically unimpressed with the telecast, which was hosted by longtime “Saturday Night Live” forged member Kenan Thompson.